Diferenciação competitiva: a lealdade protege a marca contra movimentos agressivos de concorrentes; A business might use its distribution channels to promote a partner brand’s products or services (which shares a clear overlap with partner marketing). Or, it might use its channels to bring a partner brand other benefits, for instance https://paxtonqainq.cosmicwiki.com/1284618/o_que_significa_b2b_networking