A Endbenutzer visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression. The important Radio-feature of the RTB process is its focus on the users, hinein contrast to other forms of advertising https://charliebnvbf.ageeksblog.com/27589164/programmatic-advertising-keine-weiteren-ein-geheimnis