This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand. Increasing ad space value: As real-time auctions are triggered, previously unwanted inventory increases in value for publishers, helping them to clear inventory https://ricardoapeth.activosblog.com/27616318/la-guida-più-grande-per-rtb-real-time-bidding